FREQUENTLY ASKED QUESTIONS (FAQs)
1. What is the basic
process, and the terms and conditions for renting lists?
are supplied on a one-time rental basis. The list renting for $95/M is
explained as having a base rental price of $95 per thousand records. Additional
charges, for selects and processing, are added to the base rental
A mailer may re-use a list with permission or may request
"Multiple Use for One Year." The mailer will then sign a Multiple Use
for One Year Agreement; prepay the order on a base rental rate of $240/M plus
selects and processing.
A minimum order is 3000 names, one of the
lowest in the industry.
2. How quickly can I get a
List orders are produced to your detailed specifications. A
new customer needs to be processed into the accounting system as well as the
order system. With most lists being delivered by e-mail, delivery time can be
estimated at 3 to 5 working days. Rush orders are welcome.
selects are offered in a list rental?
Selects are additional ways a
list may be "niche" to better target your mailing. For example, you may want
only a certain state, even zip code, or you may want "females only", or
companies with 100+ employees. The following "selects" are offered in some of
addressing is adding a title instead of the contact name. Perhaps the exact
title is not available on the list, but by directing the mail to that title,
the mailer will reach their target market.
Keycoding is a simple
way to track the response produced by a particular list. The mailer may set
alphabetical &/or numeric characters on the order form or return postcard.
Keycoding will also decipher one list select from another, so when individuals
do respond the mailer will know which list is working well for
4. What is the source of your lists?
All of our
lists are response lists, meaning the individuals have responded to a direct
marketing offer. The lists are really the customer names of a
5. What is "recency"?
Recency, or "hotline" as it
is sometimes referred, is names of individuals who have made recent purchases
in response to direct marketing offers. The mailer may select 3-month recency
($15/M), 6-month recency ($10/M) or 12-month recency ($5/M) for the additional
6. What is your guarantee?
All response lists
are guaranteed to be 95% deliverable. Remy Direct will refund first class
postage rate ($.37) for any returned mail over 5% of the list. The returned
pieces must be received within 90 days of the list shipment. Phone and fax
numbers are not guaranteed.